During research for my music video, I concentrated on watching videos in the electronic genre of music, the same as the song I am using, to see if I could find any common conventions which I could apply to my video. Below are examples of videos I have watched and their influences on the planning stage of my video.
From the pendulum video for Granite I realised that the video had no performance elements, and used only a slightly narrative format, although it didn't distinctively follow a story, this being the case I decided to watch another video by the same artist to see if a clear narrative could be seen:
Pendulum's video for the other side has a clearer narrative than the video for Granite, although again the video only included narrative and no performance shots of the band, as I planned the video I took this into account and decided to include only shots consistent with the narrative, so no shots of the artist were planned out. I felt that viewing videos by only one artist however was not representative of an entire genre and so also viewed another two videos from different artists, Calvin Harris' 'acceptable' in the 80's and Daft Punk's 'Technologic'.
After watching all four videos, I had realised all were slightly abstract, and as my song had a slight abstract quality, I thought I would also go for an abstract video, yet with a fairly easy to follow narrative.
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